General Frequently Asked Questions:

Appointments are not needed and we never charge a fitting fee. We welcome customers on a first come, first serve basis. Please note, Saturday's are our busiest day and sometimes there can be a small wait.

We never charge for fittings.

Store Hours
Monday-Saturday 10:00 a.m. ‑ 6:00 p.m.

Closed Sundays and Holidays.

There are 4 convenient ways to park:

  1. The Brown Street parking structure is located directly behind our building and offers free parking for the first 2 hours. A credit card is needed to enter and leave the structure.
    View map.
  2. There is a City of Birmingham valet station located directly across the street, in front of the Daxton Hotel. The first 2 hours are $5.00 and $5.00 for each additional hour.
  3. Metered parking is available. They accept coin or credit card, (Visa, MC or Discover). One can also use the Parkmobil app to pay.
  4. We offer curbside pick up. Just give us a call and we will deliver your purchase out front.

There is no specific amount, but the average fitting takes between 15-20 minutes.

No, but it helps. In case you are unable to bring the dress, we recommend that you bring a picture. If the dress requires a low back or front, mark your body with a pen so that we can use the mark for a guide.

No, we have many styles and brands to choose from that will accommodate your needs. We have been doing this for a very long time and know about specific brands and styles that will work for you that traditional department stores do not have or know about.

We carry such a wide variety of sizes and have the largest inventory in the state, so we can usually find you the perfect fit without an alteration. However, on rare occasions, bras sometimes need altering. This is never a problem as we use a seamstress who is very skilled at working on them. Please allow at least a week for alterations, as she is not located on site. The alteration costs vary depending on what work is required.

Yes, we offer silicone forms, liners and pads that easily fit inside of a bra pocket, and they look so natural that no one would know.

No, we do not sell bras on-line for various reasons. First, you should be fitted at least once a year to make sure your body has not changed. Even if you have not gained weight, the body shifts. What fit last year is not guaranteed to fit this year. Secondly, manufacturer's often change materials, which can alter the original fit of the bra.

A: The life of a bra depends on 3 things:

  • Size
  • Quantity (how many you own?)
  • Care (how you take care of them?)

Generally, a bra should last about nine months to a year, assuming you are taking the best measures to preserve it.

Merchandise can be returned for a full refund within 7 days of purchase. After 7 days, an exchange or due bill will be issued. After 90 days, all sales are final. The merchandise may not be worn, and the tags must still be attached for the policy to apply.

We take cleanliness and COVID very seriously. Our fitting rooms are sanitized after each customer and we follow all CDC guidelines. If you have a special need, please contact us before your arrival.


A: We recommend hand-washing your bras in Lovlast Cold Water Cleaner for fine fabrics, after every two or three wears. Use approximately a teaspoon of Lovlast for each bra, and hand-wash in a bathroom basin.

A: You can wash your bras in a washing machine, however it’s the rinse cycle that is so detrimental to garments. The rinse cycle twists and turns the bras, bending and stretching the wires. If you can’t take the time to hand-wash your garments, please be sure to use a lingerie bag.

Directions for using a lingerie bag:

  • Clasp the bras together and place them in a lingerie bag
  • Use a capfull of Lovelast Cold Water Cleaner
  • Wash on a delicate or gentle cycle
  • Hang dry

Never, ever, put your bras in the dryer

A: Yes, you can use any laundry detergent, but some are much better than others, and some do not break down the elasticity of the fabric. We recommend Lovlast because it’s been on the market for more than 30 years and is proven to help keep all of your fine washables in pristine shape.

Lovlast is an awesome cold water cleaner. There are no phosphates, bleaches or decolorants, which also makes it safe for the environment. And because you only use it in cold water, it is energy saving as well. You don’t have to use additional laundry additives either. It’s effective in hard or soft water, and Lovlast cleans microfiber fabrics, synthetics, woolens and delicate cottons.

Lovlast removes perspiration, without affecting color or causing a dye run, as well as stains from lipstick, ballpoint pens, blood, grease and oil, makeup, and chocolate. This cleaner also will protect the stretch of Lycra, Spandex​, elastic​ and natural rubber. If you consistently use Lovlast on any stretch clothing, you will maintain the hugging stretch of the fabric much longer.
If a fabric is safe in cold water, it will be fine with Lovlast. We sell it in three sizes: one pint, one quart, and a half-gallon container.